Penthouse Pets are Giving it out for Free

By Erica Heathman

In its 40th year of business Penthouse is a reigning leader in adult publications. One of the key factors in its continued success: Penthouse Pets. Each month, the magazine crowns a new Pet, women chosen for their unequivocal beauty, to feature in its famed pictorials. The license has an established partnership with Topco Sales wherein replicas of choice models are brought to life. To date, 11 Penthouse Pets have been added to the Penthouse Pets Collection of products from Topco Sales.

Among the Penthouse Pets cast for their own toys are Justine Joli and Heather Vandeven, both whom have proven themselves as mavens of self publicity. Recently, the two models have been making appearances on Sirius XM radio shows, podcasts and in on demand programming such as Howard TV where they have been promoting their exclusive Penthouse Pet Collection toys.

"Not only are these ladies beautiful, they also know how to promote their products," states Desiree Duffie, Director of Marketing and Public Relations for Topco Sales. "They are taking to the airwaves in support of Penthouse and they are taking their toys with them."

With the consumer buzz being generated by these appearances, retailers and distributors alike stand to benefit from the promotional efforts of Joli and Vandeven when they stock products from the Penthouse Pet Collection.

For more information on the Penthouse Pet Collection of products, visit www.topcosales.us or contact your Topco Sales Account Representative today.

Penthouse Pet appearances include:
The Luis Jimenez Show, New York's La Kalle 105.9
Shade 45, Sirius XM
Out Q, Sirius XM
Maxim Channel, Sirius XM
Octane, Sirius XM
Menage A Trois Show, PodFeed.net
Howard Stern TV, Howard.tv

The 69 Collection Featured at Pre-Emmy Party at Maloof Estate

By Desiree Duffie

A unique charity event is happening at Adrienne Maloof's estate to benefit the Noreen Fraser Foundation (NFF). Presented by The Silver Spoon, the two-day Pre-Emmy party features a luncheon, spa services, celebrity gifting and a special room called The Palms Casino Lounge.

Topco Sales is sponsoring The Palms Casino Lounge with the wildly popular 69 Collection. The tasty line of oral sex-enhancing products have made a big impact in the market and are the center of major media attention. They were recently featured in the Topco Top Secret Room in the Malibu Beach House and are a hit among celebrities and Hollywood's trend setters.

The Palms Casino Lounge will feature a poker table, blackjack, and other casino games. While the guests enjoy the gaming, Topco Sales representatives will provide celebrity attendees with yummy free samples and cute 69 tote bags as a take-home gift. For kicks all poker players will also be given a Noveltease Stress Ball so everyone playing can "hold the nuts."

The Poker Lounge is expecting visits from some of the top celebrity poker players, including: Annie Duke, Shannon Elizabeth and Cheryl Hines. Other celebrity supporters of NFF include Jack Black, Bob Saget, Melissa Etheridge and many others. NFF was started by Hollywood Producer, Noreen Fraser, who is a stage IV breast cancer survivor. The foundation is focused on finding cure for women's cancers and the foundation asks the question, "Whose boobs will you save?"

If you would like to attend and support NFF, please contact Anna Brock at Anna@thesilverspoon.com.

The 69 Collection is quickly becoming one of Topco Sales' hottest new brands. Distributors and store owners can take advantage of the marketing and public relations push behind The 69 Collection and participate in the 69 Gift With Purchase Program. Just talk to your Topco Sales Account Executive for more details and make sure you are stocked up on The 69 Collection.

Topco Sales Supports Free Speech Coalition's Freedom Fest Fundraiser

By Kevin Johnson

As written about in the July edition of Novelty News, Topco Sales co-sponsored the Sex, Drinks and Rock N' Roll Freedom Fest at the world famous Whisky A Go-Go in Hollywood, CA on July 29th. The event was presented by Hustler Hollywood and proceeds from the evening benefitted the Free Speech Coalitions efforts to combat censorship.

Account Executive for Topco Sales, Lynn Swanson, who is also a Member of the Board of Directors for the Free Speech Coalition, says that she was impressed with how so many facets of the FSC's membership aggregated to make the Freedom Fest Fundraiser a success.

"From powerful retailers and incredible adult industry talent to toy manufacturers and production companies, our membership united for a single collective purpose," she says. "An event like this is a great way to raise awareness as well as financial support for our fundamental First Amendment rights. The fact that we were able to do so and still have fun is really the icing on the cake." Over 200 adult industry fans and professionals assembled together with a robust roster of talent that included Sasha Grey, Nina Hartley, Angelina Armani, Evan Stone, Tommy Gunn, Nicki Hunter, Vanessa Blue, The Wicked Girls, and Joanna Angel who demonstrated her Burning Angel toy line for those in attendance.

Topco Sales had a product display table to demonstration the latest innovations from our diverse cross section of lifestyle brands including Climax, Joanna Angel's Burning Angel Toys, and Grrl Toyz.

"It was a great opportunity for Topco Sales to connect face to face with consumers and give them hands on information about our products," says Desiree Duffie, Director of Marketing and Public Relations for Topco Sales. "Topco Sales' resident Sexologist and Account Executive, Tera Grengs, did a lively product presentation on stage with Joanna Angel. The enthusiastic crowd loved them." Kayden Kross who has a brand new line of toys under the Adam & Eve Signature Toys brand from Topco Sales also took to the stage to introduce a clip from her latest movie, Kayden's Krossfire. Keep your eyes out for the soon to come e-blast when Kayden's Frosted Ice Silicone P-Spot Plug, Cock, Backdoor Buddy, and Cock Rings come into stock.

Also be sure to take a minute to check out pictures from the evening here.

Use The Semenex Challenge and Widget To Boost Traffic On Your Site!

By Annalee Wooster

Couples want SEMENEX, the delicious semen-flavor-enhancing beverage that heightens intimacy and brings lovers closer together. Catch consumers’ attention with the SEMENEX CHALLENGE widget. It contains a teaser trailer for the hilarious SEMENEX CHALLENGE – a video documenting the SEMENEX taste test set in front of Grauman’s Chinese Theater on famous Hollywood Blvd. It also includes excerpts of detailed reviews from real life couples who have tested the delicious shake mix.

Contact your Topco Sales Account Representative today to order SEMENEX, and stay tuned for the widget and full scale launch of the SEMENEX CHALLENGE Website coming very, very soon!

Bloggers - you can boost traffic by bringing this dynamic widget to your website. Online retailers - you can utilize the widget to increase sales, and you can add the hilarious SEMENEX CHALLENGE video to your site to keep customers there longer. Topco Sales is about to launch a web-friendly campaign to get SEMENEX into bedrooms across America. Make sure customers find your store when they Google "SEMENEX."