Novelty News :: June 2010 :: Blow Your Sales Up with Joanna Angel

Blow Your Sales Up with Joanna Angel

By Desiree Duffie

Point of sale sign to help retailers.

Topco Sales introduces a quirky-cool contest to launch the new Joanna Angel Inflatable Doggy Style Love Doll with Vibrating CyberSkin Pussy and Ass. Consumers are invited to submit videos to BlowJoannaUp.com and win up to $1000 (retail value) in Joanna Angel Burning Toys and merchandise.

Distributors and retailers can take advantage of this promotion by stocking the doll. The contest is intended to drive sales of the doll as well as other Joanna Angel Burning Angel Toys and products.

The contest will be fun and interactive. Topco Sales isn't soliciting pornographic content, but instead is looking for quirky and irreverent videos. See them at BlowJoannaUp.com.

Supported with a robust social networking strategy, you can find the contest supported on Twitter with the #BlowJA hashtag. Plus it is profiled on Facebook, You Tube, MySpace and Vimeo to drive traffic to the main BlowJoannaUp.com website.

Also on the promotional agenda is: paid search advertising, a targeted mainstream PR initiative, event marketing, and there is even an adult film about the blow up doll in production from Burning Angel Entertainment.

The product packaging promotes the contest with an eye-catching sticker on the front. To help retailers advertise the contest there is a point of sale sign. It is attractive and can be hung next to the doll and other Joanna Angel Burning Angel Toys in the store. Plus a web banner is available for ecommerce sites. These tools are available for download at TopcoSales.us/BASupport.

Distributors and retailers can benefit from this multifaceted campaign by stocking the doll as well as the entire line of Joanna Angel products. This Topco Sales contest is intended to drive consumer interest which will ultimately drive sales.

The Joanna Angel Inflatable Doggy Style Love Doll with Vibrating CyberSkin Pussy and Ass is in stock and available now. Replete with silk screened tattoos, the doll was modeled to look just like Joanna. Its hand-painted, CyberSkin pussy and ass are molded directly from the adult starlet and feature a ribbed inner love tunnel for extra sensation. Multi-speed vibrating love bullet included.

Talk to your Topco Sales account executive or distributor to order the doll and learn more about the contest.

Contest ends December 31st, 2010. Void where prohibited. Employees of either Topco Sales or Burning Angel and their affiliates are not eligible to win. Complete rules available at: www.BlowJoannaUp.com.

Back in the days of big video, all retailers had to do in order to create a successful in-store promotion was to book a popular adult starlet, stock up on Sharpies and watch the fans file in. Today, though, autographs aren't what they used to be, and in-store promotions go beyond marquee marketing and the hopes of selling a $20 Polaroid.

Whether it's contests centered around specific products, a monthly ladies' night or even seasonal fashion shows, erotic retail stores are throwing events that transcend the adult realm to appeal to all types of consumers in order to boost business. While these events are multi-faceted, in-store promotions and tactics can provide for ancillary revenue while generating new relationships with certain vendors who thrive on sponsoring these kinds of events. This STOREROTICA seminar will focus on the specific steps—preparation, promotion, execution and customer follow-up—that are needed to properly pull off these new kinds of potentially lucrative in-store promotions.

The New Wave of In-Store Promotions seminar speakers will include (in alphabetical order): Greg Alves, President & CEO of Evolved Novelties and Zero Tolerance Films; Shawna Butt, Merchandisng Manager for the Peekay store chain; Susan Colvin, President & CEO of California Exotic Novelties; and Soloman Levi, CEO of System Jo Personal Lubricants.

The revolution will be advertised. At STOREROTICA's Rebranding Revolution seminar, four industry experts will dis¬cuss how retailers and manufacturers are responding to the perpetually changing appeal of the erotic retail customer. The most common method currently operating is the increased ability to reach customers through the balance of prod¬uct diversification and modernized forms of advertising. Today, successful erotic retailers aren't just selling the names of their products that they carry, but also the name of their stores. Stores, too, are now becoming brands.

As stores are looking to attract more couples and women, manufacturers are in turn are responding by creating fresh advertising methods, friendlier products and customer guarantees so that business isn't just repeated but propagated. How can your store rebrand itself so that you can guarantee your customers will come back? What kinds of products are illustrating a more modern appeal? And how are vendors being utilized in order to r-brand erotic retail stores to implement some of these new strategies? Our panel of industry experts will answer these questions and more.

The Rebranding Revolution seminar speakers will include (in alphabetical order): Desiree Duffie, Director of Marketing and Public Relations for Topco Sales; Mark Franks, President & CEO of Castle Megastores; Nick Orlandino, COO of Pipedream Products; and Shelly Sandau, National Sales and Marketing Director of the Lion's Den chain of stores.

This is Why We Can't Talk to Normal People

By Evelyn Haight

Have you ever wondered what goes on within the hallowed walls of a dildo factory? Well, wonder no more, @TopcoToys has gotcha covered with the #NonSequiturNooner. Tune in to our Twitter feed weekdays at noon for irreverent quotes, snarky one-liners and all manner of shit you never thought you'd hear at work. ...I mean, did you ever think "dildo" or "butt plug" would be part of your daily vocabulary? Yeah. Neither did we but people here say the damndest things.

A Few Gems from the @TopcoToys Twitosphere:

Copywriter @AnnaleeTopco rocks product descriptions: "Your lover will be delighted with your fashionable pubic topiary."
Overheard in the lunchroom: "It takes a sperm like an hour to swim seven inches." – @GregHoldridge
"I used the hand of a blowup doll 2 rub sun block on a porn stars tattoo" – EricaH (find out more on @BlowJoannaUp or #BlowJA)
"Dude, telling your wife that apes masturbate to feel better after losing a fight, is not going to get you make-up sex." – @JustinaWalford
"The CyberSkin barbell thing is removable? Wouldn't the end hang out like a baboon's ass?...That'd be awkward" – WebMonkeyJohn to @TopcoMatty
Gerardo: "So, can I borrow your octopus..." EricaH: "What? Doesn't everyone have their own octopus butt plug?" http://twitpic.com/1jfrqh
"She put a turkey leg up her ass" – @DDuffie. Our reply: "Well, when you do that, public slamming has to be expected."

What kind of promotions and advertising generate the most sales?
(you may select more than one answer)