A Topco Sales® Rookie Learns the Ropes at the AVN Adult Entertainment Expo

By Amy Balfour

Rumor has it that Topco Sales'® favorite form of initiation is dropping newbies dead center into the madness of one of the yearly industry trade shows. The AVN Adult Entertainment Expo on January 10th-13th was my turn. With just three months of copywriting under my belt, and no prior adult industry exposure, I had no idea what to expect. I was, however, curious.

I arrived in the midst of an unusually frosty morning in Las Vegas. No sooner had I laid my bags down in the room at the Venetian, than I was greeted by my boss, Director of Marketing and Public Relations, Desiree Duffie, who swept me upstairs to the Topco Sales® suite. The suite was the center of the action, with the sales team greeting clients and introducing them to Topco Sales'® 113 new items.

While I was in the room, curious guests gravitated toward the most unique new offerings such as the Lex Steele Interracial Double Dong, Fizz™ soda-flavored lubricants, and the unusual Night Moves vibrators. The sales staff quickly sprang into action, describing the features of these items, while offering copies of the Topco Sales® January Catalog and printed copies of Issue #1 of Novelty News.

"I was thrilled with response to our new items," said Topco General Sales Manager Terry Mc Gowan. "The sales team put all their energy into this show and I am blown away by what we have been able to accomplish here."

International Sales Manager Vanessa Pelligrini nearly fell over as her client left the room. Through weary red eyes she said, "I've been out with clients every night this week. I've been relationship building." The other members of the team looked equally weary, but they all still had enough energy to boast about the week's achievements.

In the corner of the room stood a larger than life cardboard standee of Lexington Steele. Earlier in the week Lex himself came by to see his new products and pose for photos.

After visiting the suite, Desiree and I went downstairs and walked through the B2B section of the show. There we visited with our many distributors with their products on display. The B2B section of the show demonstrated that no matter how much the industry expands, there seems to be an ever-present team mentality that is a comfort when the pressure to keep up intensifies.

The consumer section of the show offered my first chance to get face to face with our end-users, at least, these were the first end users I'd ever seen act so open about it. Still dizzy from my first close brush with Ron Jeremy, I also came across artistically painted bare breasts, a nude mechanical bull ride, and a public toe sucking. I was there for an education, after all.

Amy Balfour has been copywriting for Topco Sales since October 2006. This is her first time working in the adult industry. She also contributes monthly to the Novelty News.

Memphis Shows Off Her Piece

By Desiree Duffie

Hustler® Video's contract star, Memphis Monroe, was very active at the AVN show in Las Vegas. She was a model in Tera Patrick's lingerie fashion show and was a big hit while at the Hustler® Party, where she posed for photos and danced on the stage for an admiring crowd.

While at the show, she showed off her new 'piece'-the Memphis Monroe Vibrating CyberSkin® Pussy and Ass. Eager attendees waved their arms for the Hustler® hottie's attention and some of the lucky ones were given a free sample, making them among the very first to own this new addition to the Hustler® Toy line.

An authentic replica of the Hustler® cutie, the piece is hand-crafted and painted to capture every detail of Memphis' perfect pussy and tight ass. The love entries are snug and ribbed, and a powerful, multi-speed vibrating Love Bullet® adds extra throbs and tingles. Included is a free bottle of CyberSkin® Renew, to keep Memphis nice and fresh for many nights of pleasure.

The Memphis Monroe Vibrating CyberSkin® Pussy and Ass will be available in March from Topco Sales®.

Penthouse® Goin' Deep Super Party in Miami

By Desiree Duffie

On Saturday, February 3rd Penthouse® celebrated at the Mansion Night Club in South Beach, Miami with thousands of fans and A-List celebrities. Snoop Dogg performed along with three of the hottest celebrity DJs in America; DJ Kid Capri, DJ Irie and Technician the DJ. Additionally, over twenty-five Penthouse® Pets were there, including, 2006 Pet of the Year, Jamie Lynn. Taking over the reign was Heather Vandeven, as she was named the new Pet of the Year for 2007.

As the manufacturer of Penthouse Toys®, Topco Sales® helped keep the night festive by providing over two-thousand party-goers with Penthouse® Body Collection Massage Crème and Spray-On Massage Oil. The Body Collection has simple, elegant packaging and comes in three seductive scents: Jasmine, Eucalyptus and Lavender.

Fans raved about their slippery treats as the party raged into the night. You can view all of the items in this collection here.