Take Us to Paradise!

By Amy Balfour

"You run your fingernails over the stubble of his chin and close your eyes as you listen to them skipping lightly. Your bodies press tightly together, separating only momentarily to let a thin stream of saltwater pass between you. His lips taste like the ocean, and despite the roaring of the sea, all you can hear is his breath." Eden Toys

This October, Topco Sales and Adam and Eve Signature Toys proudly release Eden Toys, the novelty line inspired by Adam and Eve’s newest adult film masterpiece. The big-budget flick’s island fantasy theme played a big part in the decision to adapt it to a toy line. The whimsical line helps couples continue the story, bringing it into their own bedrooms. Fantasy is a major part of sex toy play, so the connection between the film and the toys was natural.

Eden Toys is made up of all original designs, each playing on the tropical theme. The female and couple friendly products include hibiscus blossoms, dolphins, fruit, dragonflies, waves, and beaches. The majority of the items are phthalate-free, meeting the demand of today’s concerned toy buyer. The line is also waterproof to allow couples to explore seaside fantasies, even if they only do it in the comfort of their own bathtub.

The development and marketing teams at Topco Sales also paid close attention to the packaging and copy for these items.

"The products had to speak to the female consumer. This packaging invites her to escape. Her imagination should start to wander the minute she picks up the box," explained Desiree Duffie, Director of Marketing and Public Relations at Topco Sales.

The packages feature images of a lush tropical paradise. On the back, each item features a subtly erotic romance novel-esque story so hot, shoppers might break into sweats right there in the store. The stories are meant to get the consumer’s mind wandering so she can’t wait to bring a toy home and explore.

Eden was shot in HD on location in Hawaii, featuring 5.1 Dolby surround sound. The film not only benefits from its naturally beautiful setting, but it is a visual and sensual feast that includes three stunning Adam and Eve contract stars: Carmen Luvana, Ava Rose, and Bree Olsen. The bikini and pooka shell clad ladies bring new appeal to the thought of getting stranded on a desert island. Eden is, in a word, paradise for anyone who’d like to see their erotic dreams come true.

Rascal Launch Party at the World Famous Pleasure Chest

By Desiree Duffie, Marketing and Public Relations Director, Topco Sales

As the Director of Marketing and Public Relations for Topco Sales, I’m excited to give you the details as Topco Sales gears up to launch Chi Chi LaRue's Rascal Toys at the World Famous Pleasure Chest in West Hollywood, California. Happening on October 3rd, from 7 to 10pm, the party is creating a buzz in both the adult and mainstream worlds. A mixture of advertising includes; Frontiers magazine; industry trade magazines GayVN and ANB; as well as banner ads on PrideRadioLa.com and radio commercials on the new 104.3 MYfm. It is all a part of an integrated marketing campaign to present the exciting new line of toys.

Topco Sales is promoting Chi Chi LaRue's Rascal Toy line with an aggressive marketing plan that will support both distributors and retailers in their sales. The packaging reflects the Rascal Video brand and the toys and the videos merchandise well together. Additionally we are supporting marketing efforts at the store-level with new signage for the toy line, which is available through your Topco Sales Account Executive. For on-line retailers and anyone with a web presence, Rascal Toys banner ads are free to download from our website.

We can also provide support for in-store promotions with Rascal Toys promo items and other incentives. As a matter of fact, we hope to do a lot of event marketing with Chi Chi LaRue's Rascal Toy Line. Chi Chi is very involved with the promotion of the toys, as are the stars with replica pieces in the line. As a matter of fact, Chi Chi will be the DJ at the Pleasure Chest during the launch party and Cole Ryder and Eddie Diaz will be there to sign autographs.

The toys are now available for pre-order. Contact Topco Sales for more information at 800-867-2601.

Spice Up Your Site With New Web Banners From Topco

Topco Sales now has new banner ads available for download from the Topco Sales website. The animated ads are the ideal way to boost the look of your website. The downloadable ads now include the newest Topco Sales lines: Climax, Eden Toys, Lex Steele, Playtoys, and Rascal Toys.

DirtySexyMoney and grrl toyz

By Desiree Duffie

The sexy, savvy, saucy, stylin' Topco Sales' brand—grrl toyz—continues to make waves in Hollywood. Invited to be part of the premiere of ABC's new series, DirtySexyMoney, grrl toyz items will be featured in the goodie bags at the red carpet event on Sunday, September 23rd.

To keep up with the buzz about grrl toyz, become a MySpace friend and log onto www.myspace.com/grrltoyz. And don't forget; prepare to merchandise the pretty, pink products with the grrl toyz spinning display, available now for preorders.