They Say it's Your Birthday...

By Desiree Duffie

In July, 2008 Topco Sales® celebrates 35 years in business as one of the world's leading novelty manufacturers. It was summer of 1973 that Martin Tucker authored two books on lovemaking. Getting it on Sexually and The Secret Joys of Sexual Fulfillment were very successful and inspired Tucker to begin manufacturing products that were then called 'marital aids.'

With a background in aerospace technology and metallurgical engineering, Tucker was a natural innovator who created several ground-breaking milestones in novelty manufacturing. He developed the first massagers that operated on low-voltage adapters instead of batteries and came out with some of the first rabbit-style vibes. Integrated Circuit (I.C.) operated vibrators, CyberSkin®, and the world famous Love Swing® also top the list of some of the most popular and innovative Topco Sales® products.

In April 2001 Martin Tucker's son, Scott Tucker, took the helm of Topco Sales®. Martin Tucker moved to China to open a manufacturing facility in Shenzhen called High Tech Novelties (HTN). A true visionary, the senior Tucker knew that the emerging opportunities in China's first Special Economic Zone would benefit Topco Sales®. Indeed the area is known as the largest manufacturing base in the world and Shenzhen is one of the fastest growing cities globally.

In May of 2008 Topco Sales® announced a complete merger with HTN. The merger positions Topco Sales® as a global novelty company with more capabilities than ever before.

Topco Sales China® consists of a full-time staff, a product showroom and 4,500 square feet of office space. It is located in one of the city's modern high-rise buildings, which is a key central-location near the convention center and major hotels.

Being in the heart of the manufacturing base of the world also means that Topco Sales® has direct access to numerous Chinese vendors. This makes the manufacturing process more streamlined, efficient, and cost effective. All Chinese vendors have been FDA registered, making them every bit as compliant as their US counterpart. Last year Topco Sales® implemented RoHS (Restriction of the Use of Certain Hazardous Substances) and WEEE (Waste from Electrical and Electronic Equipment) regulations that are effective in Europe and other countries. Topco Sales® anticipates that the new location will make overseeing materials and ingredients even more efficient.

Topco Sales China® is also poised to expand the companies' private label capabilities. As the adult novelty industry grows, so does the marketplace. Knowing that brand extension opportunities and private label manufacturing have the potential for rapid growth in the coming years, Topco Sales® stands ready to service the world.

Vanessa Pellegrini, Topco Sales'® International Sales Director, says "The new location gives us the resources to handle our growing international clientele in the area of private label manufacturing. It is no surprise that buying direct is cost effective. We offer the best prices, unique products, and packaging that reflects our customers' brands."

Scott Tucker further explains, "Private labeling gives companies the flexibility to design packaging and create products that reflect their brand and caters to their customers. We give our private label clients the ability to carry products that no one else does. They also have the flexibility to decide how their money will be spent. For example, an internet-based private label client may chose to spend less on the packaging and more on the product, whereas a brick and mortar retail private label client might want to concentrate more on the packaging. We offer customized services to all our private label clients so they can chose what is best for their business."

Additionally Topco Sales® is celebrating its 35th anniversary with a 'Commitment to Green'. Recycling, water filtration, solar energy, RoHS, WEEE, and other ways of reducing Topco Sales'® carbon footprint are all either being implemented or considered.

Desiree Duffie, Director of Marketing and Public Relations comments, "All of these changes mean Topco Sales will offer our customers better service, better products, better materials, better pricing than ever before. As we celebrate 35 years in business we continue to be a leader and a visionary. This has been an exciting year for Topco Sales; with our Commitment to Green, our streamlining of business operations and our brand new facility in the orient: Topco Sales China, it all equals a brighter future for us, our customers, and the consumers."

Introducing Topco Sales'® Art Department

By Annalee Wooster

Innovation has always been a hallmark of Topco Sales®, currently celebrating their 35th year as a leader in the Adult Novelties business. One of the major factors that sets Topco Sales® apart from other Adult Novelties manufacturers is their high caliber Art Department.

Consisting of one Art Director, 8 full time graphic designers and one copywriter, Topco's in-house Art Department allows the Product Development Department's visions to consistently become a reality. Product Development Director Autumn O'Bryan is able to work closely with the art department to perfect the look and tone of the packaging for each brand. Such a hands-on system is what has made Topco Sales® one of the largest Adult Novelties manufacturers in the country, and now in the world, with Topco Sales'® acquisition of HTN China, creating Topco Sales China®. "Unlike other manufacturers that outsource their art, we are able to revise, change and update the art minute by minute at Topco Sales®. With so many creative people under one roof, we have the advantage of being able to come up with more innovative brands, packages and products," says O'Bryan.

When one of today's hottest Adult Star comes to Topco Sales® to be molded for the WildFire® Celebrity Series Signature Toy line, it's an exciting event. The in-house photographer documents the entire molding process, from beginning to end, and then he incorporates the photos he took into the packaging art.

Topco Sales'® Art Director, Marianne Lovett, says, "The Adult business has become more mainstream, driven by female consumers who take more time in choosing their toys, so the artwork has to be smarter to keep up with the informed consumer. We have a great team of artists who work well together which is important because of the large number of projects we're consistently involved in."

Producing an unbelievable number of new products and private label manufactured items keeps Topco Sales'® Art Department busy enough to employ 8 graphic designers full time. The artists create items for the International Sales Director's needs at the drop of a hat which often include customized slicks, ad, banners and posters. The artists create boxes and clamshells for products, often inventing innovative packaging when necessary. They create larger-than-life-sized posters, print ads and animated in-store ads. The annual Catalog and the corresponding supplemental catalog is a large undertaking.

Topco Sales® keeps consistent in telling the story of each brand by making sure each line has a distinct voice that resonates through every facet of the finished product - from the item's name and package art to the copy. A great example of this is Adam & Eve's unique tropical-themed Eden line, recently acknowledged by AVN for best packaging, which tells a story. It entices female customers with its beautiful, lush packaging and engages their senses with sexy, sensual stories on the packaging. Other Topco Sales® brands with distinct identities include the hard Rascal™ Toys line, the soft My First® line, the risqué Fetish™ and X-Rated™ lines; the sensual Penthouse® line, the gag-gift Noveltease™ line, the urban Lex Steele™ line, the modern climax® line, the boutique friendly grrl toyz® line, the tough WildFire® line, the all-encompassing TLC® line, the Punk Porn Burning Angel™ line and the diverse Adam & Eve® line.

SEMENEX® is a New, All Natural Way To Do Oral in Good Taste

By Justina Walford

We all know that one of the main deterrents of oral sex reaching completion is taste. Now there's a way for fellatio to taste good and consumers can use all natural ingredients in getting there. SEMENEX® is an all-natural powder shake-mix for men which safely and effectively neutralizes the taste of semen while adding a semi-sweet flavor within 24 hours. This delicious shake tastes better than many protein shakes at the local health food store and is actually pretty good for the body along with changing the flavor of semen.

If you're skeptical, here is the SEMENEX® ingredient list: Pineapple, Broccoli, Banana, Celery, Strawberry, Fructose, Cinnamon, Ginger, Nutmeg, Citric Acid, Vitamins B6, B12 and E, Calcium, Magnesium, Creative, Selenium, Zinc, Chlorophyll. Now that is natural! Semenex works with the man's body as he produces new semen, neutralizing all the baddies in the system like tobacco, alcohol, caffeine and other dietary sins. Now the enjoyment is enhanced for both the man and the one performing the act.

SEMENEX® is all the buzz around the country. Along with excellent reviews, the fellatio flavoring will be featured on Playboy Radio's Night Calls on June 3rd. And the SEMENEX® ten day supplies and the sample POP's are flying off the shelves. Topco can barely keep them in stock. Looks like good taste is in high demand.

3431-9 TLC® SEMENEX® 10 day serving	3432-5 TLC® SEMENEX® P.O.P, 24 single servings

Free Lap Dances

By Andre Jackson

For one time only... free lap dance lessons at EROTICA LA. The largest erotic expo in the United States is coming to the Los Angeles Convention Center, June 6th, 7th and 8th.

During the three day event fans can meet their favorite adult star, watch fabulous stage shows, and attend seminars ranging from "Sex Toys for Beginners" to "The Art of Fellatio." There will be over 300 themed booths and the expo is expecting over 40,000 attendees.

Joanna Angel, the Punk Rock Princess, will show off Topco Sales'® Burning Angel™ Toys in the "Rock On" section. The Adam & Eve® booth will feature Topco Sales'® Adam and Eve® Signature toys. Mercenary Pictures and Lex Steele will feature the Lex Steele™ Collection and anyone who visits Love Shack Parties will have a chance to win a TLC® Love Swing®.

For more information, please go to www.erotica-la.com

Sex and the City

By Desiree Duffy

With the movie opening next weekend opportunities for the industry to capitalize on the sexy HBO® phenomenon abound.

The Sex and the City series exposed the public to rabbit style vibes and created awareness that started a lucrative ripple effect in the adult novelty industry. The Topco Sales® Love Swing® saw an increase in sales after an episode that featured a scene with a swing. With the movie opening in just a few days Topco Sales® is involved in several opportunities to showcase products.

In Los Angeles a Hot 92.3 Sex and the City screening will feature grrl toyz® products courtesy of Love Shack Parties. Lucky ladies attending will receive grrl toyz® gift bags with various products. The World Famous Pleasure Chest is also gifting the attendees of Newline Cinema's Sex and the City Opening Party and Topco Sales'® Sex Tarts® and grrl toyz® items are part of the 500 swag bags. Across the country in Cincinnati Bang Nightclub will feature grrl toyz® goodies for a Sex and the City themed Bang Girls event.

When watching the movie, keep your eyes peeled for adult actress Ryder Skye who has a steamy three-some scene. Recently molded by Topco Sales®, Skye's toys are slated to be a part of the Wildfire® Celebrity Series. Her replica pieces will be a part of the January 2009 product release.

In anticipation of the popularity of the movie, Topco Sales® is also developing a Penthouse® City line of products which will be released this summer. Anticipating trends and consumer interest is a key principal for Topco Sales® - knowing what's hot when it's hot benefits the industry as a whole. Sex and the City will be in theaters May 30th.